Meet the Team at Identity Hair Co.


Jessica Hoffis

Owner + Stylist
Industry Experience: 12 years

Growing up surrounded by a family of entrepreneurs, Jessica’s desire to one day own a business was inevitable. Jessica is best known for her impeccable eye for color and ability to correct and transition healthily. Specializing in lived-in color and blondes paired with her education and experience with hair extensions have amassed a cult-like following. She is a firm believer that continued education is key, and she is not only the boss lady in the salon but a mentor to our assistants aiming to gain a full-time position.

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Emily Mertz Carciobolo

Industry Experience: 5 years

Emily has worked at Identity Hair Co. for 3 years and specializes in hair extensions, blowouts, styling, and all blonding services. When asked, "Would you ever want to have your own salon?" She replies with pure sarcasm but complete honesty, "I want to work for Jessica Hoffis Forever."


Domenica Hotaling

Stylist + Makeup Artist:
Industry Experience: 3 years

From hair to make-up Dom has your beauty needs covered! You can find her Tuesday through Saturday creating stunning hair looks! Whether it's highlights, lived-in color, or balayage, so that when you leave, you'll be feeling fabulous. On weekends she specializes in creating exquisite bridal and special event make-up, ensuring that you look your best on your big day. 


Sophia Stufflebeam

Industry Experience: 4 years

Beginning at only the age of 7, Sophia has been saying she wanted to be a hairstylist, and in high school, Sophia pursued her hair craft which allows her to offer versatile services including coloring, and styling. She loves doing everything from blondes to fashion colo and everything in between! To say this is her dream job would be an understatement and her work only compliments that sentiment. Sophia Strives to stay educated and up with the most recent trends to provide her guests with the best possible result.


Ashleigh Imfeld

Industry Experience: 5 years

Ashleigh's specializes in lived-in colors & blondes. She is also certified in hand-tied wefts & Keratin Blowouts guaranteeing you will leave her chair feeling absolutely refreshed and looking fabulous!! Ashleigh is currently welcoming new guests.


Jaden Moulton

Aesthetician + Wax Specialist:
Industry Experience: 3 years

Jaden is Identity Hair Co.'s elite waxing specialist. While body waxing is Jaden's specialty, she has a deep love for educating my clients on the services I provide and the before and after care for their skin to help ensure they have the best experience possible. When she's not at the healing center, you can most likely find her at home with my 3 fur babies - Chance, Nova, and Winnie! Ask her about them!


Julianna Migliore

Assistant Stylist
Industry Experience: 2 years

Jules may not have been in the industry long but she is a force to be reckoned with! From her love of her hair home to her passion for the craft, all who visit Jules are left with an overwhelming feeling of happiness and confidence.  Since graduating she has been immersed in formal continued education provided by the healing center, as well as hands-on guidance under our more senior stylists.


Gabby Gardner

Assistant Stylist
Industry Experience: 2 years

Gabby is the newest member of the Identity family! In just two years she has made her mark on the industry. Her passion for blondes shines through as she dedicates her time to perfecting her craft constantly. Gabby is currently taking clients for beautiful blonde transformations while also assisting and learning from the industry's best.


Alex Stamas

Stylist + Head Bridal Specialist
Industry Experience: 5 Years

With 5 years of experience in the industry, Alex is tackling it head-on with an education-focused approach both in-salon and out. With her passion for creating breathtaking blondes and lived-in colors, she's your go-to stylist for all your hair dreams! 

As the Head Bridal Specialist, she creates stunning looks that make brides feel like the queens they truly are. From timeless updos to romantic waves, trust her to make your special day unforgettable. 


Danielle Stapf

Industry Experience: 11+ years

With over 11 years of experience in the hair industry, Dani specializes in creating stunning live-in looks, including balayage and soft, natural-looking blondes.  She is also skilled in bonding techniques and is a color specialist.

She is taking clients Tuesday - Saturday, and welcoming new clients!


Sara Czernicki

Industry Experience: 12 years

Sara is the newest addition to the identity fam, but she's no rookie, with 12 years in the industry! She specializes in vivid colors and precision haircuts. She is a true color specialist, and ready to make your dreams a reality!

She is welcoming new guests - book your appointment with her Wednesday through Saturday!

  • I love it here, worth the 2 1/2 hour drive every time! Everyone here is so sweet and helpful and you can tell they’re like one big, happy family!
    I love Dominica, she works so hard and goes above and beyond to make sure results are always perfect, you can certainly see how dedicated she is to this industry <3
  • I had an an appointment with Autumn, she was amazing!! Asked me how I wanted my hair, and took the time with my appointment to make sure I was happy with the length and style. She was Soo nice and easy to talk to. I would recommend her for your next hair appointment. I will definitely be going back for my next haircut. Thank you!! I love my hair!!! Everyone at the salon was very nice and helpful. The salon was pretty and clean.😊
  • Sophia always does an amazing job on my hair! She is always able to take my jumbled explanation of what color I want and translate it perfectly. My hair is always so soft and beautiful when I leave, and Sophia is fantastic at giving me tips and tricks for styling and how to keep my hair healthy at home.
  • Booked identity for my wedding hair. We had Alex with Ashley as her assistant and they did a fantastic job! At my trial, Alex was very patient and made sure everything was exactly as I wanted, and she duplicated it perfectly on the wedding day. Would highly recommend it!!!

  • I made an appointment on a whim after my usual stylist had an emergency and I booked with Autumn without knowing anything about her. Well I’m forever grateful that I did, not only is she an absolute ray of sunshine, she is extremely talented. She gave me the hair of my dreams and explained everything she was doing. She knew I was a mom and needed a low-maintenance color/cut, she somehow took my grown out balayage and turned me into a beautiful blondie with the best lob cut. I can not recommend her enough, she is phenomenal.

  • This is my first salon experience in this area and I was hesitant to change my hair dresser. I had Emily to color my hair and she did a perfect job! She thoroughly explained how my hair will work and how colors will pay off as well as how to do aftercare. Loved how everyone was so nice and professional! Definitely will go back for my color again ❤

  • This was my first appointment with this salon, I’d say it was an amazing choice I had Jordan woods as my stylist for a full head highlight and style. She was absolutely amazing. This was my greatest experience at any salon( I’ve been to many) Jordan made me feel very comfortable for the entire process and she gave me exactly what I wanted, which I’ve had very bad luck with at other salons. The environment was very welcoming, cozy whoever is responsible for keeping the salon clean should be recognized, it’s clearly kept up on very well. Everyone was very friendly and seemed happy to be there. Jessica is doing a fantastic job with this salon, i will definitely be coming back

  • Autumn is an absolute goddess! She’s done my hair for about a year now and I will never go to anyone ever. She’s very experienced with cutting hair, and blonding services. Great price, great service, great company, and she makes you feel so good about yourself. Highly recommend

  • This treatment felt sooo good & my hair feels so refreshed and healthy after! Ashleigh is the best!