Meet Jessica

Founder. Color Queen. Identity Architect.

Jessica Hoffis doesn’t just do hair—she builds identities. As the founder and creative soul behind Identity Hair Co., she’s crafted more than a salon—it’s a space where bold transformations, honest conversations, and real connection happen daily.

With over 12 years behind the chair, Jessica is known for her signature lived-in color, high-impact blonding, and dimensional styles that feel effortless yet elevated. Her approach blends artistic instinct with technical precision—always aiming to make you look amazing and feel fully seen.

Jessica leads with heart, grit, and a whole lot of edge. She’s equal parts stylist and strategist, mentor and motivator—pushing her craft forward while uplifting her team in the process. Identity Hair Co. reflects everything she stands for: creativity, confidence, and a no-BS approach to great hair.

So whether you’re in for a subtle shift or a full-blown glow-up, you’re in expert hands. Because around here, it’s more than hair—it’s identity.

Follow along @jesshoffishair  @identityhair_co